5 Benefits of Publishing Press Releases on Renowned Online News Publications

Brands and organizations across the globe have long used traditional press releases to make an announcement or publish company news or official statements intended to reach the masses. However, keeping up with 63% of the global population using the internet in 2022, online PR agencies have spearheaded the evolution of digital PR services. An experienced online PR agency can send your message to millions worldwide by pushing just one digital press release on the right platform. As digital press releases become more important than ever, let’s delve into the five benefits of publishing them in renowned online news publications.


  1. Spread the Word

    A digital press release is indispensable to a new product or service launch campaign. It’s the most efficient way to put the word out and showcase your product to the world as soon as it is launched. Popular online news publications enjoy a vast user base that brands can leverage to get maximum eyeballs for their new products or services.

    Digital PR conducted through bankable online news outlets gives your brand essential media exposure. It also helps generate more traffic to your website and broadcasts information to stakeholders, investors, and consumers.

  2. Worldwide Distribution

    Let’s take an example from one of the most widely used digital pr services — Yahoo News press release submission. Being a popular news platform, Yahoo News ranks as one of the most credible news sources in the world. Numerous other online news publications pick up digital press releases from Yahoo News and republish them.

    As the press release gets published on various online news and media outlets, it gets a worldwide distribution in the shortest possible time. It also saves you time as you don’t have to contact multiple online news publications. A digital PR agency identifies the best press release platform to reach targeted audiences and gain maximum shares for the digital press release.

  3. Value for Money

    A digital press release is highly cost-effective. Through a digital PR campaign on a prominent online news publication, you get the potential to send your message across to multiple online news outlets while paying for just one.

    On the contrary, if you are to publish a press release on traditional news and media platforms, the cost shoots up way higher as you have to pay separately for each outlet that publishes your press release.

  4. Social Proof

    “As Seen On” – these three words lend credibility to a brand’s website. A press release on renowned online news publications is the easiest way to be seen and flaunt it on your official website, press kits, and investor presentations. Moreover, it also helps your company garner enough social proof and establish it as a trustworthy brand.

  5. SEO

    Last but definitely not least, a successful digital PR campaign can help your online reputation and SEO immensely. With every digital press release submission, you earn no-follow or do-follow backlinks. A balanced backlink profile boosts the search engine optimization efforts of your team. And when these come from credible online news publications, they make for authoritative backlinks, making each one count.

Digital press releases have taken center stage in the public relations phenomenon. An outstanding digital PR agency can help you get guaranteed placement in top online news publications. And if you’re wondering how to get featured in Forbes or Business Insider, or get a sponsored article on USA Today, ask your online PR agency today.

Digital PR agencies that are worth their salt nurture great relationships with the top news and media publications and can help your brand get featured in no time!


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