Here’s Why Your Crypto Project Is Not Growing on Twitter

 



Twitter is the hub of the entire crypto and NFT community of today. It captures the pulse of the crypto space and lends a platform to engage with one of the most revolutionary concepts in today’s world. It makes sense then that Twitter acts as one of the best marketing platforms to grow your new crypto or NFT project.

One of the main reasons why cryptocurrencies like the Dogecoin or NFT projects like the Bored Ape Yacht Club and CryptoPunks became so famous and popular is that they knew how to leverage Twitter as a marketing platform and become viral. However, not all crypto projects enjoy the same success on Twitter.

If you have attempted to promote your crypto project on Twitter without any results, there could be many reasons behind it. Let’s examine some of them.

Not Utilizing Twitter DM Marketing Effectively

DM marketing on Twitter is one of the most effective tools to market your product or service to the right target audience. In fact, Twitter DMs have a massive 300% higher click rate than traditional or email marketing campaigns! It helps you receive the right kind of attention from investors and potential customers by targeting specific audience groups that show interest in your niche. Like other direct messaging methods, Twitter DMs allow you to communicate privately with both individuals and groups while giving them the space to respond on their terms. Hence, it only makes sense to leverage this golden tool to spread the word about your crypto or NFT project.

However, Twitter DM promotion must be conducted professionally. It requires excellent targeting and copywriting skills to spark genuine discourse and open up opportunities for collaboration. To make sure that you get it right for your crypto project, you may hire a reputed online PR agency that provides a crypto promotion service and has proven expertise in Twitter DMs for crypto and NFT.

Not Being Verified on Twitter

Being verified on Twitter is invaluable, especially for crypto projects. This is because the symbolic blue tick next to your profile indicates to other users that your account is authentic, credible, and trustworthy. Twitter verification holds a lot of weight as your potential investors will be more likely to engage in business with you and consider you as an authority in the field if your crypto brand is verified. In other words, verification assures your followers and target audience on Twitter that the platform has officially vetted your profile. This assures users that they are dealing with a safe and genuine brand.

Not Receiving the Right Kind of Media Publicity

Getting your crypto project the right media publicity is crucial for its success. On Twitter, your followers and other users will look for mentions of your project on the most important crypto and fintech publications. If you are unsure how to get your crypto project featured in the top media publications, you may enlist help from a crypto PR agency that provides guaranteed media placement services. Make sure that your chosen agency helps you get featured on fintech and crypto-related publications, such as Tech Times, Bitcoinist, and AmbCrypto. This will give your project increased credibility, and make your Twitter audience take notice.

Not Focusing on Building a Community

One of the most important aspects of an effective crypto marketing strategy is building a strong community around your crypto project. Harnessing support and generating genuine interest among your followers is essential for your project to thrive on Twitter. Indeed, you must focus on this well before the release of your project. Make sure your followers understand why your project is unique and share the sentiment. Also, follow and stay active on relevant hashtags and discussion threads in your circle.

When you promote your crypto project on Twitter, it is imperative to avoid the above mistakes to have a chance for success. You may always take professional help from a trusted and reliable agency to help you in this discourse. So, cover your bases and ease the way to success!


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