Why Instagram Verification Should be an Important Part of Your Content Strategy

It may sound like hyperbole to refer to the Instagram blue tick badge as a badge of honor, but it has become as coveted as one. The symbol signifies that an account has been verified and solidifies a brand or person as noteworthy and important. Many are unsure of the criteria for becoming verified and unaware of the benefits that being a verified account can bring to your brand. Here we look at the reasons why Instagram verification should be considered an essential part of your brand’s content strategy.

 


Early access

Instagram accounts that are officially verified are offered early access to new Instagram updates and features. Though this may just seem like a nice perk, it actually gives your brand a priceless headstart on the competition. As a verified account, you could have fully integrated a new feature into your page and benefit from its use before your unverified competitors have been able to access it.

 

Brand credibility

Sharing your content on a verified Instagram account shows that your content and your brand are trustworthy. Brand credibility on Instagram becomes incredibly important when your brand runs promotions and giveaways. The visible verification tick will help to put user’s minds at ease about entering your giveaways and sharing their details.

 

Brand awareness

A verified account helps to establish your brand as a leader within your industry. On Instagram, verified accounts appear at the top of searches and are featured in suggested accounts lists. All of this leads to heightening the awareness of your brand and adds up to more engagement on posts, and builds up your following. The fastest way to increase brand awareness is to increase the exposure of your brand, and appearing in Instagram searches and lists is an efficient way to do this.

 

 Read Related: How Instagram Verification Is Helping Motivational, And Business Coaches Become Global Brands


Increase cross-marketing opportunities

Two heads being better than one is an adage that applies in the world of Instagram marketing. Cross-marketing with another brand or influencer on Instagram is a fast and effective way to open up your page to a whole new audience. It is very rare for a high-profile account to collaborate with any unverified pages; for this reason, verification opens up a world of promotional possibilities for your brand.

 

Prevent imposters

The Instagram verification badge establishes your authenticity, and it sets your page apart from any online imposters who may want to impersonate you and reach your followers. The blue tick symbol acts as a beacon on Instagram for those who are looking for a genuine brand. If you have it proudly displayed on your page, then potential followers won’t be lured away by fake accounts or imposters.

 

When you are launching your brand online and building up a loyal audience, one of the greatest tools at your disposal is a verified account on Instagram. The blue tick that symbolizes a verified account has been a coveted asset on Instagram for a good reason, and it will likely continue to grow in acclaim and demand. If you hadn’t already, then you should prioritize Instagram verification for your brand.


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