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Showing posts from March, 2021

Why Instagram Verification Should be an Important Part of Your Content Strategy

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It may sound like hyperbole to refer to the Instagram blue tick badge as a badge of honor, but it has become as coveted as one. The symbol signifies that an account has been verified and solidifies a brand or person as noteworthy and important. Many are unsure of the criteria for becoming verified and unaware of the benefits that being a verified account can bring to your brand. Here we look at the reasons why Instagram verification should be considered an essential part of your brand’s content strategy.   Early access Instagram accounts that are officially verified are offered early access to new Instagram updates and features. Though this may just seem like a nice perk, it actually gives your brand a priceless headstart on the competition. As a verified account, you could have fully integrated a new feature into your page and benefit from its use before your unverified competitors have been able to access it.   Brand credibility Sharing your content on a verified Instagram account s