How Elite Athletes can Increase their Market Value Through Digital PR
Many star athletes are not just products of their talent and performance but also carefully crafted marketing strategies. Many athletes have figured out a way to stay relevant and popular during their career journey and even after that by harnessing the power of digital PR. Some even manage to transcend boundaries and create subcultures with their branding style. So, how can elite athletes increase their market value through digital PR? 1. By Building Influence To get noticed and paid, one must assert their influence. The more your influence, the better your following and hold in the industry. One of the ways to build influence is through social media. Brands measure the influence of athletes by calculating various engagement metrics on social media. Additionally, an online presence attained through media exposure helps gain a strong digital foothold and increases their credibility, and value. 2. Through Personal Branding An athlete’s branding includes three facets - athletic attribute